Thursday, December 22, 2011

Girls' Generation - Run Devil Run

Girls' Generation (Korean: 소녀시대; Sonyeo Shidae) is a nine-member South Korean pop girl group formed by S.M. Entertainment in 2007. They are also referred to as SoShi (소시) or SNSD, both abbreviated forms of the group's Korean name. The group is currently the top Korean girl band.
Girls' Generation has released three Korean full albums, three Korean mini-albums, one Japanese full album and various singles. Their 2009 hit single "Gee" holds the record for being the longest running No. 1 song on KBS Music Bank, having held the No. 1 chart ranking for nine consecutive weeks. Gee was named song of the decade by the Korean music site, Melon. The group also won various awards in 2009 and 2010, including consecutive Artist of the Year (Daesang) awards at the Seoul Music Awards, Golden Disk Awards, Melon Music Awards, and the Korean Cultural Entertainment Awards.
The group began a foray into the Japanese music scene in late 2010 under Nayutawave Records, a part of Universal Music, with the Japanese remakes of their 2009 Korean hits "Tell Me Your Wish (Genie)" and "Gee".
The leader of the group is Kim Taeyeon. The other members are Jessica Jung, Lee Soon Kyu (Sunny), Stephanie Hwang (Tiffany), Kim Hyoyeon, Kwon Yuri, Choi Sooyoung, Im Yoona and Seo Joo Hyun.

The music video was filmed secretly in January 2010, together with their song “Oh!”. A teaser video was released on March 16, 2010. The music video for "Run Devil Run" was released on March 18. They also released a story version on March 31, 2010.

Original version
The original video contains two settings: a white room and a black room. Throughout the video, there are scenes of the girls dancing in these rooms, and there are individual close-ups of their own unique Black SoShi looks. At the end of the video, the girls are shown in the black room, after which the video ends similar to a TV shutting off.

Story version
The video continues the story of "Oh!" in which they meet the Black SoShi, their malevolent and darker selves, at the end of the video. The story video starts with rewinding the “Oh!” video to the part in which Sooyoung accidentally mishandles an American football helmet, which knocks over a cup causing it to spill a liquid on the computer. This crashes the computer, after which the "Black SoShi" escape from it. After they escaped, they began messing up and disarranging the room. Three-quarters of the way into the video, the band enter the room and meet the Black SoShi. The video ends when Yuri unplugs the computer, sending the Black SoShi back into their own dimension, after which they clean up the mess that the Black SoShi left. While doing this, Seohyun taps the computer monitor lightly, which reopens the portal to the parallel universe.

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