This is the music video for "Love Sex Magic
" premiered on March 22, 2009. It premiered on Ciara’s official website on March 23, 2009. It was directed by Diane Martel.Ciara stated in a SayNow fan message on February 19, that she and Timberlake would be shooting the music video the following day in New York.
Fashion designer Melody Ehsani reported that she had some involvement with the video, mainly in creating some of the jewelry including ‘’4-Finger Chain-ring’’.
The theme for the music video, as Ciara stated in a recent MTV interview, is a "Love-Sex-Magic Show", inspired by the Crazy Horse Cabaret (also known as Le Crazy Horse de Paris), a Parisian cabaret known for its stage shows performed by purposely undistinguished female dancers and is a popular venue for other artists, including magicians, jugglers, and mimes.
She additionally told noted R&B writer Pete Lewis of the award-winning 'Blues & Soul': "Because I have so much respect for the Crazy Horse show, that became my visual reference. And Justin is one of the most easy-going, down-to-earth, hard-working and passionate artists you could ever work with. And, with both me and him, our goal was just to make the best video we could possibly make together, and to give the fans something a little fun and a little unexpected."
The video ranked at #39 on BET's Notarized: Top 100 Videos of 2009 countdown.
The video opens with Ciara (with a ponytail) and Justin Timberlake face to face, caressing seductively as in a manner of foreplay, as Ciara sings the first verse. Quick scenes cut to Ciara who appears almost impervious to gravity, dressed in lingerie, maneuvering around a horizontal dance pole (with four background dancers), and veiled in vibrant colour schemes and alternating strobe lights. The video cuts to Ciara in a leotard, posing in abstract and flexible poses throughout the first chorus. Ciara is then seen dressed in a tiger-striped cat-suit performing solo dance moves on a stage. The second verse begins with Timberlake seated on stage and Ciara performing intricate tricks (such as singer snaking her way under his legs) as he sings his verse. Then the two begin to lightly move to the track before Ciara forms her body as if to be an armrest as he leans on her. The second chorus cuts back to the stage scene where Ciara and the dancers perform choreography and cabaret-style moves on the pole. The bridge of the song cuts to Timberlake on the ground and Ciara, standing over him, turning around and performing her signature "Matrix" over him as he guides her body toward his with his right hand. The two perform and then as Ciara gets up, Timberlake smacks her side as she pops to the beat. The video then cuts to a scene with Ciara in the catsuit, portraying a "tiger in a cage". In the final scene, Ciara and the dancers perform, dressed in 70's-inspired tuxedo-suits and colored afros. Then the video ends with collective clips of Ciara's multiple performance scenes from throughout the video.
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